On 28 May 2021, Swire Coca-Cola Hong Kong Beverages Employees’ General Union launched strike action in response to severe wage cuts. Management had ignored the union and the collective bargaining process entirely to cut wages and to change its pay structure. The Swire Coca-Cola Beverages Employees General Union (SCBEGU) was among the very few private sector unions that has exercised collective bargaining rights for over decades. Now they were seeing that right blatantly undermined.